You're in love with your product, completely smitten. And why wouldn't you be? You've invested hours of precious time and resources to create a solution that people need.

To make the right impact and secure a competitive position, you should test and confirm key business drivers. In the case of our client, this investment in research went a long way. We worked with them to outline their customers' main interest points and product pricing design.

Participants were asked how interested they would be in a subscription to the service being presented.

Participants were asked which prices were too expensive, too cheap, expensive (requiring consideration) and a good value.

The Plan

1

Equip users with education on the service benefits.

2

Educate the young to communicate to the old.

3

Pricing equilibrium. Annual pricing structure favored over monthly.

We’d love to work with you on your next project.