Customer Retention and
the Window of Opportunity
When you have different types of customers, it can be hard to know which ones need more focus. And although it's nice to say "all customers", market-spend usually says otherwise. Our client—who had launched a successful product—was in a stage of maturation.
To continue independent operations, their goals were to keep budgets reigned-in, and outside investments small. RICO helped them understand how customers interacted with their product, and which one's gave them the best shot at achieving the scale they desired.